the CHALLENGE
Disney needed support in the design of its Disney Creativity Studio, a children’s e-learning app that helps promote creativity in kids by teaching them to draw, trace and connect-the-dots utilizing familiar Disney characters.
“Disney sought out PointClear Solutions because of our expertise in mobile, specifically user experience design, visual design and illustration,” says David Issa, chief experience officer with PointClear. “Our team had previously designed and built an application with similar requirements for another client. Disney recognized that this first-hand experience could make for a more intuitive process.”
the SOLUTION
PointClear Solutions employed a variety of elements of gamification in the Creative Studio tablet app to keep kids engaged and learning. The app was also launched with:
- An extensive color palette of more than 30 colors
- Advanced software algorithms that make strokes look life-like and beautiful
- The ability to save and share creations with friends and family
The Disney Creative Studio app also integrates with a smart stylus to help teach toddlers how to hold and use a pen or pencil. The stylus provides a fun-filled, realistic drawing experience with the ability to create with the look of a pencil, marker, ink pen, crayon, and stamper.
“One of the challenges we faced in designing this app concerned the user interface (UI), specifically the need to blend a photo-realistic tactility with a bright, colorful, and entertaining feel to enchant children. Our team of experts ultimately recommended an illustrative approach that proved to be very successful,” adds Issa. “As for the user experience (UX) design, the challenge was to model it in a way that would allow 4 to 6-year-old children to easily interact with it – enjoying every step along the way.”
the RESULTS
Upon release of version one, Disney Creative Studio was:
- Ranked the #1 in Kids app in the iTunes store
- Selected by Apple as a ‘New and Noteworthy’ Entertainment app
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