Look Before You Leap: The Value of Software PLANNING & PROTOTYPING

Healthcare Technology
Thu Sep 28, 2017

the value of software strategy and design

From apps to enterprise solutions, digital health tools have the power to transform how healthcare organizations do business. Sadly (and frequently) though, urgent needs and tight budgets inspire quick decisions that result in software that underwhelms or ? worse yet ? drives users away.


Thursday, September 28, 2017
1:00 PM CST


In this webinar, PointClear Solutions? Brian Purdes, Solutions Principal, and Josh Rothman, Design Principal, speak to the value of software planning and prototyping, specifically the importance of:

  • Defining success before you begin building
  • Understanding your customers and their entire journey
  • Focusing on the behaviors you want to influence
  • Developing solutions that align with your goals
  • Taking an iterative approach ? from idea to implementation and beyond

About Brian Purdes, Solutions Principal

Solutions Principal Brian Purdes joined PointClear Solutions in 2015 and brings more than 20 years in technology, including 15 years in leadership, to his role. He offers expertise in Agile development methodologies, solution strategy and design, enterprise software development, web development, information architecture, business intelligence, business process re-engineering, and program and project management. Previously, Brian served both NWN Corporation and SouthTrust Bank. He holds a Bachelor of Arts degree from the University of Alabama.

About Josh Rothman, UX Principal

Josh Rothman is the UX design principal based in PointClear Solutions? Nashville office. He leads a team of design experts, where he drives UX strategy, creativity, and client engagement. Josh also collaborates with our other UX design principals to push the boundaries of UX industry standards.? Prior to joining PointClear, Josh was the senior manager of UX at Medhost, where he led the design efforts of a cutting-edge EHR. Josh earned his Bachelor of Science degree in management information systems (MIS) at Tennessee Technological University.

About PointClear Solutions

PointClear Solutions is a leading digital health consulting company with offices in Nashville, Atlanta, Birmingham, and New York.?We have more than 10 years? experience in providing mobile and web-based application strategy, design, development, and management services for clients worldwide, including healthcare industry powerhouses like McKesson/Change Healthcare, Walgreens, St. Jude Medical/Abbott, and the CDC. To date, the PointClear Solutions team has successfully completed more than 500 engagements of various sizes and complexities, helping our clients improve clinical outcomes, encourage population health, expand market share, and drive revenue.? For more information on how we?re creating innovative software to serve provider, payer, pharmacy, and medical device markets, visit pointclearsolutions.com.




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Whether you’re a start-up or a well-established company, chances are a new or enhanced software product might be in your future. As you evaluate your particular needs, you may weigh the differences in buying an off-the-shelf solution, partnering with a complementary third-party solution provider or building the solution.


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